Case Unveils New Modern, High-tech Collection

As part of the company’s strategy to engage with new consumers, the Tec X from Case brand extension has been designed to target customers looking for the ultimate utility knife for a wide range of applications, from everyday tasks around the house to camping or field dressing in the outdoors. The collection offers sleek designs that many knife enthusiasts are looking for today, as well as a wide assortment of handles and blade finishes.

The new Tec X from Case collection will be available to buy in the first quarter of 2012 from selected Case dealers. More patterns will be designed, adding even greater excitement to the Tec X brand in the fall of 2012. Plans include more unique designs and collaborations with noted designers.

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W.R. Case & Sons – New BackPocket Knife: “Easy To Get To, Hard To Put Away”

Case’s new BackPocket knife is 4-5/8” in length yet slender enough to be carried comfortably in any pocket. Bradford, PA (September 1, 2010) – W.R. Case & Sons has announced the release of an all-new knife pattern for the fall season; the BackPocket (TB’546). At 4-5/8” in closed length, the BackPocket is made to tackle any job and represents one of the largest sized patterns to be introduced by Case in years. It’s also one of the first to be made expressly for consumers who opt to carry a knife in a posterior pocket. The knife’s “barehead” design is based on one created by renowned custom maker Tony Bose. Features include a flat, taper ground California Clip blade made of Case Tru-Sharp™ surgical steel and a lanyard hole. The knife’s blade is also distinctively swedged.

Custom knife maker Tony Bose says he’s carried a knife similar to the new Case BackPocket since he was a young man. He summarizes his admiration for the new Case pattern by saying, “It’s easy to get to and hard to put away.”

Case is offering the BackPocket in Standard Jigged Dark Red, Chestnut, and Molasses Bone variations, as well as Smooth Ebony Wood and Black G-10 versions.

Consumers can also purchase a Case-branded genuine leather lanyard from Authorized Dealers as an optional BackPocket accessory.

Ed Jessup, Case’s Vice President of Marketing and Sales states, “This new BackPocket pattern is a shining example of what can happen when Case and Bose blend traditional pocket knife design with modern innovation. We’re proud to be adding the new BackPocket to our product line.”

Case’s new BackPocket is just one of several knife patterns that have resulted from the company’s collaborative relationship with Bose. The Case Sowbelly (2001), Saddlehorn (2004) and Sway Back Jack (2008) have become permanent fixtures in Case’s product line since their introductions.

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W.R. Case & Sons Launches Redesigned Website

The hundreds of Case knives now being offered by Case Authorized Dealers are grouped on the website according to type of manufacture: Standard products, promotional products, licensed products, and commemoratives and collectables. Users can also browse knives by the type of blade steel. Additionally, every knife on the Case site can now be viewed in larger sizes and at a higher resolution than was formerly offered. A new “Special Programs” section explains Case’s special merchandising programs in detail: XX Vault, Rare Finds, XX Limited Edition, Pocket Worn®, XX Select, Case and Tony Bose collaborations, and Case’s corporate gift programs in detail. Finally, Case collectors will find production checklists for specially-featured patterns.

Consumers will find several self-service and support options available on-line, including an interactive “Frequently Asked Questions” section and a timeline-based slide show which chronicles the various tang stamps used on Case knives throughout the company’s 122 year-old history.

Fred Feightner, Consumer Marketing and Communications Manager, credits Michael Granger, the company’s Web Marketing Coordinator, with implementing the redesign’s look and feel. “Mike’s work in the redesign of W.R. Case’s website not only gives our web visitors a richer experience, it sets a new standard for our industry and lays the foundation for future integration of newer applications and technologies.”

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Case Announces Making a Case for America Grand Prize Winner

Four runners-up were chosen to receive W.R. Case prize packages which included a Case knife and country music CD combination, a Case-branded ball cap and t-shirt. They were: Henry Adams (Bradenton, FL), Bobby Addington, (Stanley, NC), David Bough (Indianapolis, IN), and Patrick Coss (Sartell, MN).

At left: Stirling Wilson, Grand Winner of the Making a Case for America SweepstakesWilson, who has been collecting knives made by the 122-year old Case Company for decades, said the Case Tang Stamp commemorative “is by far the best thing (he’d) ever won.” A recent post from Wilson which appears on the Case Collectors Club members forum reads, “This isn’t just a set of knives or a grand prize in a contest, this set has a history that started long before my hands ever touched it.”

Wilson was given his first Case knife by his father at the age of 16 and has carried one with him ever since. He’s been a member of the Case Collectors Club since 2006.

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Case’s – Gum Fuddy Knives Inspire Rough Black Series

Case's new Rough Black handled RussLock is part of an 8-pattern family just releasedMost likely have never heard the phrase, “Gum Fuddy.” Those familiar with vintage pocket knives, however, recognize this nickname given to some special Case knives made during a pivotal time in American history. Now W.R. Case & Sons has brought back these old favorites back with a “Rough Black” family of knives.

Case's new Rough Black handled RussLock is part of an 8 pattern family just released
The new Rough Black family consists of eight patterns, each fitted with specially jigged handles, Tru-Sharp™ surgical steel blades, nickel silver bolsters and a Case oval shield. They include: Trapper (6254 SS), #18222 Medium Stockman (6318 SS), #18223 Small Texas Toothpick (610096 SS), #18224 RussLock® (61953L SS), #18225 Peanut (6220 SS), #18226 Canoe (62131 SS), #18227 Humpback Stockman (63046 SS) and #18228 Slimline Trapper (61048 SS).

The story behind Case’s Rough Black pocket knives begins in the 1940’s with the advent of World War II, when many raw materials used to produce consumer goods were diverted to support the war effort. Materials traditionally used to make pocket knife handles were no exception. A race to market knives with new, never-before-seen materials ensued between competing knife manufacturers.

In that search, Case product developers came upon a hard black synthetic material which demonstrated high durability, strength and overall appeal. A special jigging pattern was applied to the material surface to create the unique “Rough Black” knife handle slabs. The knives that resulted became known as “Gum Fuddy” knives at Case, a nickname quickly adopted by the consumer market as sales of Rough Black knives grew.

Case phased out production of “Gum Fuddy” knives after the war, as traditional handle materials made their way back to market. The knives have since become highly sought after collection pieces.

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ELVIS TO GRACE CASE KNIVES DURING 75TH BIRTHDAY YEAR


Bradford, PA
(April 26, 2010) – W.R. Case & Sons Cutlery Company was recently approved by Elvis Presley Enterprises, Inc. to manufacture and market Elvis-branded knives, commemoratives and collectibles in the U.S.A. The agreement matches one of the world’s most revered cultural icons with one of America’s oldest and most collected knife brands.

“The King’s” year-long 75th birthday celebration will be the theme for some of the very first Elvis-branded Case commemoratives and collectibles. Case knives were present at another important birthday in Elvis’ past. In January of 1945, Gladys Presley accompanied her son to Tupelo Hardware, a local hardware store which still sells Case knives, in search of a birthday present for her son. It was there that Elvis received his very first guitar.

Elvis Presley’s contributions to the world of rock and roll are unsurpassed, having sold an estimated one billion copies of his recordings. Ed Jessup, Case’s Vice President of Marketing, states, “Elvis Presley is quite simply one of the most important names in the history of pop culture. We are thrilled and honored to have been given the opportunity to manufacture Case products for Elvis fans and Case collectors alike.”

Additionally, Case and Elvis Presley Enterprises, Inc. anticipate introducing a multi-patterned family of Elvis-themed pocket knives by fall.

Visit WRCase.com for more information on this exciting new line of collectible knives featuring the name, image and likeness of rock ‘n’ roll icon, Elvis Presley.

About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.

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W.R. Case & Sons New Hawk Bill Pruner Earns IWA International Knife Award

Case's newly engineered Hawk Bill PrunerBradford, PA (March 18, 2010) – A new knife made by W.R. Case & Sons Cutlery Company is about to hit the market; one which has just been awarded one of the international outdoor industry’s most prestigious honors. Case’s new Hawk Bill Pruner (‘011 pattern) was selected as the winner of the coveted International Knife Award given by IWA 2010 & Outdoor Classics in the Outdoor category in Nuremburg, Germany’s Exhibition Center last Friday. The award presentation was part of the exhibition’s opening ceremonies, and celebrates Case’s first appearance as an IWA show exhibitor and International Knife Awards competitor. Sixty-three different knives representing 42 suppliers in nine countries were part of this year’s competition. The knives were judged by a panel of leading knife experts, each with extensive experience in the cutlery industry.

According to IWA’s website, www.iwa.info, the contest judges knives in several distinct categories “according to strict criteria of functionality and quality, plus innovation, design and material combination.” Case’s new Hawk Bill Pruner, which measures 4” in length when closed and weighs 3.2 to 3.5 oz, is currently offered in Peach Seed Jigged Amber Bone, Smooth Rosewood, and Smooth Black G-10 handles with a stainless steel blade. Additional handle choices will be forthcoming.

The jury also recognized the Hawk Bill Pruner for its authentic look and feel, saying, Accepting award at IWA“Traditional knife patterns as can be found in this very well crafted gardening tool keep the culture alive. This knife is suited for any dedicated collection.”

Tom Arrowsmith, President of W.R. Case & Sons Cutlery Company states, “We are delighted to be recognized by the international community for the unique blend of quality, innovation, and traditional hand-crafting built into Case knives.”

2010 marks the tenth anniversary of the IWA International Knife Awards competition.

About IWA 2010 & OutdoorClassics
IWA & OutdoorClassics has been the world’s leading exhibition for the hunting and sporting guns, outdoor and accessories sector for over 35 years. Last year 1,135 exhibitors from 53 nations presented their products and services to more than 32,000 trade visitors representing more than 100 countries. The show’s international share of visitors is 60 % – which makes IWA & OutdoorClassics in the Exhibition Centre Nuremberg a truly multinational occasion for the industry.

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W.R. CASE & SONS AND BROOKS & DUNN COMMITTED TO AMERICAN MANUFACTURING

Brooks & Dunn“We need more companies like Case,” explains Ronnie Dunn, “…especially in this economy. We’ve outsourced everything on the planet and now we’re going to need to rebuild our economy with a grassroots plan – the kind Case has implemented.”

Case retailers are largely made up of local shop keepers facing tough competition. These operators find Case knives fill a vital niche that helps to differentiate their stores from big-box retailers and those in megamalls. The Making a Case for America Campaign allows Case dealers to show their communities they care enough to sell something that’s still American made in their stores,” says Ed Jessup, Vice President of Sales and Marketing at Case. “We are proud of what this program is accomplishing.”

Case has a long history of supporting independent business owners and the small towns in which they operate. Case knives are routinely used to raise funds for local charities or to honor a special person, group or event.

Brooks’ fondness for the Case brand begins with his own grandfather, whom he’d often see sharpening, cleaning, and using his Case knives routinely throughout the day. He says he’s impressed with how Case maintains a strong market position today, simply by making the best knives it can. In his words, “Case knives still represent serious quality.”

The people at Case are hard core, hard-charging Americans…the kind of people with whom I like to be associated,” says Dunn.

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Ribbon Cutting at Red Hill Cutlery Saturday

The Kentucky Museum of American Pocketknives at Red Hill Cutlery chronicles the Case Company’s history from its early beginnings over more than a century of American hand-crafting. Knives, displays, documents, pictures, and more have been carefully collected, preserved, and organized throughout this 5,000 square foot retail sales floor and museum showroom area.

About Red Hill Cutlery and the Kentucky Museum of American Pocketknives
Red Hill Cutlery (part of Basham Lumber) is one of only a handful of Master Case Dealers throughout the United States, offering customers one of the most complete displays of Case knives, collectables, commemoratives, and accessories. It is also a participating retailer in Case’s Making a Case for American promotional campaign. Basham’s Kentucky Museum of American Pocketknives is a tribute to the Case brand, a name synonymous with the most popular collectable pocketknives in the world.

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Case and Tony Bose Launch New Norfolk Pattern

Other Bose-like features include dramatic blade swedging and a traditional Badge shield pinned to the scale. The unique collaborative also features “sunken” joints, which allow the tangs of each blade to be hidden from view when closed.

“Having a single backspring for both blades keeps the knife very thin and easy to carry around in your pocket,” says Bose. He also pointed out the 154-CM steel used in the blades is made in the U.S.A., using a double vacuum smelting process that removes impurities to give a “cleaner” look to the metal.

The Case/Bose Norfolk will be available in limited quantities and a variety of handle materials; 300 in Standard Jigged Chestnut Bone, 300 in Standard Jigged Antique Bone, 200 in Ebony Wood, 100 in Abalone and 100 in genuine Mother-of-Pearl. Bone-handled versions of the Case/Bose Norfolk have just begun shipping; the others will follow this fall. All are packaged in a crescent-shaped suede leather pouch.

This is the eleventh such Case/Tony Bose collaborative in the series.

About Tony Bose
Tony Bose fashioned his first knife in 1972 from a power hack saw blade he’d received from a friend. He’d work to perfect his skills for years before pursuing a full-time custom knife making career in 1990. Tony’s impact was quickly felt across the industry, winning Best Folding Knife Awards from the 1994 East Coast Custom Knife Show and the 1995 Blade Show with his own five-bladed Stockman designs. Today, Tony’s work continues as a member of the coveted Knife Maker’s Guild, blending vintage patterns with modern steel blades, stainless steel bolsters and springs to an unmistakable fit and finish. His work attracts enthusiasts from around the world who often wait years for their knives to be completed to his satisfaction. His knife making talent accentuates his true passion for his craft and his reputation as a trusted businessperson, spirited philanthropist, devoted husband and father. Tony’s son, Reese, is also an accomplished custom maker. The two carry on their knife making tradition from their workshop in Shelburn, Indiana.

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