Case Cutlery Website Honored with ADDY Award

Bradford, PA (April 6, 2006) – The marketing
agency, Ripple Effects Interactive, of Pittsburgh, PA, received an ADDY
Award, in conjunction with W.R. Case & Sons Cutlery Co., for the
Case website,
The website earned a Gold Award in the Websites, Consumer HTML/Other
category at the Pittsburgh ADDY Awards on March 3, 2006. The site will
go on to compete in the district ADDY competition.

launched its redesigned website in 2005 with a focus on highlighting
both the knives and the storied tradition of Case knifemaking. Since
the redesign, site hits have increased by 124%.  Also, Case has added
an online discussion forum for Case Collector Club members and regular
updates on new products, collecting information, dealer locations and
company news.

“We recognize that our site must be a
tool to attract new consumers and to encourage the continued interest
of Case knife users and collectors. We’re pleased that both Ripple
Effects and Case could be recognized for their effort,” says Tom
Arrowsmith, Case President and CEO.

The Pittsburgh
ADDY Awards Competition is the first of a three-tiered national
competition conducted annually by the American Advertising Federation
(AAF). The ADDY Awards Competition is the industry’s largest and most
representative competition for creative excellence.

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