W.R. Case & Sons – New BackPocket Knife: “Easy To Get To, Hard To Put Away”

Case’s new BackPocket knife is 4-5/8” in length yet slender enough to be carried comfortably in any pocket. Bradford, PA (September 1, 2010) – W.R. Case & Sons has announced the release of an all-new knife pattern for the fall season; the BackPocket (TB’546). At 4-5/8” in closed length, the BackPocket is made to tackle any job and represents one of the largest sized patterns to be introduced by Case in years. It’s also one of the first to be made expressly for consumers who opt to carry a knife in a posterior pocket. The knife’s “barehead” design is based on one created by renowned custom maker Tony Bose. Features include a flat, taper ground California Clip blade made of Case Tru-Sharp™ surgical steel and a lanyard hole. The knife’s blade is also distinctively swedged.

Custom knife maker Tony Bose says he’s carried a knife similar to the new Case BackPocket since he was a young man. He summarizes his admiration for the new Case pattern by saying, “It’s easy to get to and hard to put away.”

Case is offering the BackPocket in Standard Jigged Dark Red, Chestnut, and Molasses Bone variations, as well as Smooth Ebony Wood and Black G-10 versions.

Consumers can also purchase a Case-branded genuine leather lanyard from Authorized Dealers as an optional BackPocket accessory.

Ed Jessup, Case’s Vice President of Marketing and Sales states, “This new BackPocket pattern is a shining example of what can happen when Case and Bose blend traditional pocket knife design with modern innovation. We’re proud to be adding the new BackPocket to our product line.”

Case’s new BackPocket is just one of several knife patterns that have resulted from the company’s collaborative relationship with Bose. The Case Sowbelly (2001), Saddlehorn (2004) and Sway Back Jack (2008) have become permanent fixtures in Case’s product line since their introductions.

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W.R. Case & Sons Launches Redesigned Website

The hundreds of Case knives now being offered by Case Authorized Dealers are grouped on the website according to type of manufacture: Standard products, promotional products, licensed products, and commemoratives and collectables. Users can also browse knives by the type of blade steel. Additionally, every knife on the Case site can now be viewed in larger sizes and at a higher resolution than was formerly offered. A new “Special Programs” section explains Case’s special merchandising programs in detail: XX Vault, Rare Finds, XX Limited Edition, Pocket Worn®, XX Select, Case and Tony Bose collaborations, and Case’s corporate gift programs in detail. Finally, Case collectors will find production checklists for specially-featured patterns.

Consumers will find several self-service and support options available on-line, including an interactive “Frequently Asked Questions” section and a timeline-based slide show which chronicles the various tang stamps used on Case knives throughout the company’s 122 year-old history.

Fred Feightner, Consumer Marketing and Communications Manager, credits Michael Granger, the company’s Web Marketing Coordinator, with implementing the redesign’s look and feel. “Mike’s work in the redesign of W.R. Case’s website not only gives our web visitors a richer experience, it sets a new standard for our industry and lays the foundation for future integration of newer applications and technologies.”

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