‘Trip to Heaven’ Couple Visits W.R. Case & Sons

                                          Trip to Heaven winners outside the Case factory

Bradford, PA (August 15, 2007) – W.R. Case and Sons Cutlery Company played host last week to the winners of a Case “Trip to Heaven.” Anthony Lynch and his wife, Janet, of Williams, Indiana, were recently awarded an all-expenses-paid trip to the Case factory from a contest sponsored by Shepherd Hills Cutlery, a Case Master Dealer based in Lebanon, Missouri. The pair spent last Tuesday afternoon retracing Case history on a guided tour through Little Valley, New York (the original site of W.R. Case and Sons and Case Brothers Cutlery Companies) and Bradford, Pennsylvania (Case’s home since 1905).  The following day, the two were treated to a personalized trip through the Case plant.

Tuesday’s Little Valley/Bradford tour was led by Case Historian, Shirley Boser. Others attendees included John Sullivan (Case Director of Marketing), Rod Reid (Vice President and co-owner of Shepherd Hills Cutlery) and Greg Stark (Store Director of Shepherd Hills Cutlery’s Branson, Missouri location and Coordinator of the company’s collecting club).

Case Associate Whitey Peterson led Wednesday’s Case factory tour, where the couple witnessed company artisans hand-crafting Case knives to completion. “I had no idea what went into it,” said Mr. Lynch. “I was really impressed with everything.”

Before leaving the factory, the couple was greeted by Tom Arrowsmith, Case President and Chief Executive Officer, who presented them with some special gifts. Mr. Lynch told Mr. Arrowsmith he looked forward to a return visit to Bradford, then joked, “I’m gonna have to figure out how I can fix this contest.”

The “Trip to Heaven” winner was chosen randomly from a list of Case enthusiasts who are members of Shepherd Hills Cutlery’s collecting club. The company wishes to make the contest an annual event.

Mr. Lynch said he’s enjoyed a deep connection with Case knives throughout his life. As a youngster, Mr. Lynch’s father affectionately referred to him as, “Peanut,” a name he still shares with the popular Case knife pattern. Mr. Lynch has since come to own many Case Peanuts, but he’s most proud of his collection of Case Baby Butterbean knives, which number more than 130. The retired Naval firefighter hasn’t always just collected Case knives; he’s used them everyday when farming, hunting, and fishing; activities that require a dependable knife.

Case’s first “Trip to Heaven” took place in August of 1979 but was discontinued by the company during the early 1980’s as larger Case collections grew in number.

According to Robert Farquharson, former Case Sales Manager and past Company President, the idea for the “Trip to Heaven” contest originated sometime prior to 1970, when collecting Case knives was an emerging social phenomenon. Case officials would reward collectors with the best Case knife displays at shows and exhibitions with an opportunity to visit the Case plant. One such winner, while taking the Case factory tour, likened his experience to a “Trip to Heaven,” and Case adopted the phrase as the official contest name thereafter.

About Shepherd Hills Cutlery
Shepherd Hills Cutlery has been in business for thirty-five years; seventeen years as a Case Authorized Dealer. They are well-known for offering some of the most sought-after Case knives with exotic handle materials like giraffe bone, black pearl, and mastodon ivory, making them one of the world’s largest Case dealers. In all, there are six Shepherd Hills Cutlery store locations; three in Missouri (Lebanon, Branson, and Osage Beach), and three others throughout the Midwestern U.S.; Eddyville, Kentucky, Nashville, Tennessee, and Tunica, Mississippi. The stores’ impressive displays make them destinations for visitors, tourists, and cutlery enthusiasts. For more information about Shepherd Hills Cutlery, contact them at (417) 532-7000, or visit their websitewww.shepherdhillscutlery.com.

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