Bradford, PA
(April 26, 2010) – W.R. Case & Sons Cutlery Company was recently approved by Elvis Presley Enterprises, Inc. to manufacture and market Elvis-branded knives, commemoratives and collectibles in the U.S.A. The agreement matches one of the world’s most revered cultural icons with one of America’s oldest and most collected knife brands.

“The King’s” year-long 75th birthday celebration will be the theme for some of the very first Elvis-branded Case commemoratives and collectibles. Case knives were present at another important birthday in Elvis’ past. In January of 1945, Gladys Presley accompanied her son to Tupelo Hardware, a local hardware store which still sells Case knives, in search of a birthday present for her son. It was there that Elvis received his very first guitar.

Elvis Presley’s contributions to the world of rock and roll are unsurpassed, having sold an estimated one billion copies of his recordings. Ed Jessup, Case’s Vice President of Marketing, states, “Elvis Presley is quite simply one of the most important names in the history of pop culture. We are thrilled and honored to have been given the opportunity to manufacture Case products for Elvis fans and Case collectors alike.”

Additionally, Case and Elvis Presley Enterprises, Inc. anticipate introducing a multi-patterned family of Elvis-themed pocket knives by fall.

Visit WRCase.com for more information on this exciting new line of collectible knives featuring the name, image and likeness of rock ‘n’ roll icon, Elvis Presley.

About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.

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