As part of the company’s strategy to engage with new consumers, the Tec X from Case brand extension has been designed to target customers looking for the ultimate utility knife for a wide range of applications, from everyday tasks around the house to camping or field dressing in the outdoors. The collection offers sleek designs that many knife enthusiasts are looking for today, as well as a wide assortment of handles and blade finishes.
The new Tec X from Case collection will be available to buy in the first quarter of 2012 from selected Case dealers. More patterns will be designed, adding even greater excitement to the Tec X brand in the fall of 2012. Plans include more unique designs and collaborations with noted designers.