Case Unveils New Modern, High-tech Collection
http://www.wrcase.com/pressroom/articles/52/1/Case-Unveils-New-Modern-High-tech-Collection/Page1.html
By Fred Feightner
Published on 11/9/2011
W.R. Case & Sons Cutlery Co., one of the world’s foremost manufacturers of premium, hand-crafted knives, today announces the launch of its new Tec X collection. Comprising 28 individual models, the Tec X from Case collection is an exciting evolution for the brand as it brings a stylish and modern design to the company’s longstanding and storied family of knives.
Features found in the Tec X collection include one-handed opening and closing, pocket clips, anodized aluminum handles, AUS-8 blades, titanium coatings, and more. These attributes lend themselves to the modern day consumers.
“Tec X is an exciting new brand extension for Case,” said Tom Arrowsmith, president of W.R. Case & Sons Cutlery Co. “We are looking to build on our history as the most renowned manufacturer of exquisite pocket knives, and bring to market a new collection of high-quality, modern knives. Designed for lifestyles of the everyday customer, the assortment will appeal to new and existing Case fans alike.”
W.R. Case & Sons Cutlery Co., one of the world’s foremost manufacturers of premium, hand-crafted knives, today announces the launch of its new Tec X collection. Comprising 28 individual models, the Tec X from Case collection is an exciting evolution for the brand, as it brings a stylish and modern design to the company’s longstanding and storied family of knives.
New Tec X Knives Broaden Appeal of Case to New Consumers
W.R. Case & Sons Cutlery Co., one of the world’s foremost manufacturers of premium, hand-crafted knives, today announces the launch of its new Tec X collection. Comprising 28 individual models, the Tec X from Case collection is an exciting evolution for the brand as it brings a stylish and modern design to the company’s longstanding and storied family of knives. Features found in the Tec X collection include one-handed opening and closing, pocket clips, anodized aluminum handles, AUS-8 blades, titanium coatings, and more. These attributes lend themselves to the modern day consumers.
“Tec X is an exciting new brand extension for Case,” said Tom Arrowsmith, president of W.R. Case & Sons Cutlery Co. “We are looking to build on our history as the most renowned manufacturer of exquisite pocket knives, and bring to market a new collection of high-quality, modern knives. Designed for lifestyles of the everyday customer, the assortment will appeal to new and existing Case fans alike.”
New Tec X Knives Broaden Appeal of Case to New Consumers
As part of the company’s strategy to engage with new consumers, the Tec X from Case brand extension has been designed to target customers looking for the ultimate utility knife for a wide range of applications, from everyday tasks around the house to camping or field dressing in the outdoors. The collection offers sleek designs that many knife enthusiasts are looking for today, as well as a wide assortment of handles and blade finishes.
The new Tec X from Case collection will be available to buy in the first quarter of 2012 from selected Case dealers. More patterns will be designed, adding even greater excitement to the Tec X brand in the fall of 2012. Plans include more unique designs and collaborations with noted designers.
The new Tec X from Case collection will be available to buy in the first quarter of 2012 from selected Case dealers. More patterns will be designed, adding even greater excitement to the Tec X brand in the fall of 2012. Plans include more unique designs and collaborations with noted designers.